Quality over Quantity: The secret to a good article marketing campaign

Article Marketing is one of the most cost effective ways of launching your e-book promotion. However, there is a right way and a wrong way to go about an article marketing campaign.

Before you launch your article marketing campaign you will need to plan what you are going to write about and decide upon which directories will host your material.

When it comes to writing articles you need to think about content, style and the word length of your piece.

Article length should be no more than 500 words long, as online users tend to have a short attention span. Your article should be descriptive, almost journalistic in style. Moreover, your article should impart useful and actionable information, pointing to your expertise on the subject you are writing about.

Write a series of articles rather than just one off pieces. This will help to build your authority as a steady source of quality information on a particular topic.

Once you’ve written your articles, you will need to think about how you are going to distribute them.

Writers new to article marketing tend to submit the same article to a multitude of article directories. This is a mistake, as search engines use filters to prevent duplicate content from showing up during searches. Posting the same article to different directories is just a waste of time.

Each article you submit to a directory must be unique. By submitting unique articles to individual directories you’ll reduce the chances of your material being filtered out by search engines.

Submitting articles to too many directories is another common mistake made by newbie article writers. While quantity may seem appealing, it will not help your cause or lift your status as a renowned writer.

Instead of using a scatter gun approach to distributing your material, you should select four or five top directories as your main distribution channels. The emphasis is on quality rather than quantity. (Here’s a list of the top 50 article directories from which you can choose your distribution channels: http://www.vretoolbar.com/articles/directories.php)

After you've posted your articles you should monitor their progress. This will give you a picture of how many people are reading your material, of what works and what doesn’t work. You can then use this feedback to develop new ideas for any future articles you intend to write.

Although article marketing can be time consuming, it can also help you to build a loyal following for your written material, effectively making it easier to promote your next e-book.

The Advantages and Disadvantages of Writing E-books for Profit

There is a multitude of online opportunities open to the wannabe e-entrepreneur. From building membership websites, selling products on e-bay, blogging, publishing your own e-books and affiliate marketing, it is all a question of choosing the right opportunity that matches your demeanor and interest.

Perhaps the most open of all the opportunities available to wannabe e-entrepreneurs is the world of e-book writing and publishing. If you are passionate about a particular topic and you can write about it with some authority, then writing and publishing e-books might just be for you.

Writing and publishing your own e-books has several advantages over other areas of Internet marketing. The most notable of these advantages is the control that you have over the revenues you receive on the sale of your e-book product. In most cases you will be able to keep 100% of the profit.

E-books also have a sense of immediacy about them, which makes them the ideal e-commerce product for Internet marketing. Buyers of e-books can download their chosen e-book within seconds of paying for it, thus satisfying their need for instant gratification.

The other advantage of e-book authorship is the relatively low cost of production and distribution. Once written, you can reproduce and sell unlimited copies of your e-book at no further cost to yourself or your business.

Moreover, unlike affiliate marketing, you do not need a blog or a website to host or promote youre-book product. You can simply upload your e-book to an e-book publishing platform/host.

E-book publishing platforms are the Internet’s equivalent of a book store. Visitors can browse e-books much in the same way visitors browse books at the local bookstore.

E-book publishing platforms handle the payment transactions related to the sale of your e-book. When your total sales reach a certain threshold, say $100, you get paid. E-book publishing platforms normally charge a 20% handling fee for the use of their facilities.

Reliable statistics on how much e-book authors actually make from writing and publishing e-books are relatively hard to come by. But if you write your own e-book and sell one hundred copies of your work for $10 each, you do not need to be Einstein to know that $1000 is a sizable chunk of pocket change. Considering your e-book might have only taken you a day or perhaps even a week to write, $1000 is not a bad return on your effort.

The downside to writing e-books is the fact that the Internet is awash with e-book publications. These publications vary in size and quality but they are all, nonetheless, vying for the same dollars as your e-book. Your problem as an e-book author is one of differentiation. You need to differentiate your e-book offering from the rest of the market.

The key to differentiating your e-book from the rest of the market rests on your ability to identify a niche that is not saturated by competitors. So be prepared to do market research before you dive into your e-book writing project. Market research will save you time and energy and will help you to produce a better e-book product.

In the final analysis, whatever your e-book niche, you should always bear in mind that it is the quality of your product that will deliver on going sales. There is no point in having good sales copy if your e-book does not live up to the hype. E-book buyers can be extremely fickle. If they feel short changed by your initial e-book offering, then they are unlikely to buy your next publication.

If you want to learn more about how to succeed as an e-book author, then click on the following link: http://www.myebook.com/index.php?option=ebook&id=63918