When it comes to promoting your e-book on forums you should be mindful not to push the hard sell. Pushing the hard sell on Internet forums will not attract more readers for your e-book. In fact, pushing the hard sell will actually drive readers away.
Forums are places for topical debate, not for selling items. With this in mind you should develop a low key strategy that does not involve promoting your e-book directly to forum members. Instead, go with a strategy that will build your credibility as an authority in your chosen niche.
One way to do this is to engage in a topic of debate that is closely related to the content of your e-book. Thereafter, your participation in the forum should focus on demonstrating your expertise on the topic of your choice. The key here is to engage those participating in the discussion process with your knowledge rather than with the idea of selling them something.
At the end of every post you can leave a signature file directing readers to your e-book’s landing page. But make this as subtle as possible.
Although controversial posts can make for an interesting and lively debate, you should try to avoid posting opinions that will alienate others. Remember, the idea is to engage potential customers with knowledgeable and informed discussion, not make enemies.
The great thing about participating in forums is the fact that they invariably save all the information posted to them, effectively acting as a repository for your opinions on a given topic. Posting to forums will not only help build your credibility as an expert, it will also help you to create and maintain a relationship with potential customers. Done correctly, posting to forums can increase the flow of quality traffic to your e-book’s landing page.
No comments:
Post a Comment