Promoting your e-book requires a continuous effort across a range of marketing platforms, including article marketing, social media networks and forums, to name but a few. However, one platform that is often overlooked when it comes to promoting e-books is blogging.
If you’ve been blogging for a while, you’ve no doubt posted a link or showcased your e-book publication on your blog. But have you ever thought about posting extracts from your e-book to your blog?
Posting extracts from your e-book to your blog will give your readers a taste of what you have on offer. Furthermore, it will allow your readers to make an informed decision about whether to download your e-book or not. And, if you’ve enabled comments on your blog, it will allow readers to post their reaction to your publication. This will provide you with valuable feedback on your work, enabling you to tweak content in order to meet your reader’s needs.
In posting extracts from your e-book to your blog, you need to consider very carefully which parts of your publication are best suited for this purpose. If your e-book publication is on a ‘how to do’ subject, then the most appropriate chapter to post will be your introduction. On the other hand, if your e-book is a novel, then you should think about serializing the first two chapters.
To persuade readers to download a full version of your publication, you should provide them with a link at the end of the extract. This will encourage your reader to act while the information from your e-book extract is still fresh in their mind.
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