So you’ve written an outstanding ‘info product,’ one that you feel certain will profit your endeavors. But writing an outstanding ‘info product’ is only part of the equation. You also need to promote your ‘info product’ if your expectations of profit are to be realized.
There are many ways to promote your ‘info product,’ some of which have been discussed on this blog. But one area of promotion that is often overlooked by ‘info product’ creators is the ‘landing page’ which they use to attract potential customers.
The ‘landing page’ is where you tell people how brilliant your ‘info product’ is and why they should click on the buy link. Unfortunately, a lot of landing pages that I’ve come across of late have failed to do justice to the ‘info product’ they are trying to promote. This is because the 'landing page' writer has overlooked the fundamentals of writing good sales copy.
Let’s start with one significant fact: most visitors to your landing page will probably spend less than 12 seconds viewing what you have to offer. Twelve seconds is about the length of time it has taken you to read the first three paragraphs of this post. It’s not a lot of time in which get your message across.
A useful ‘landing page’ is one that:
1. Speaks to its audience without overwhelming them with too much information
2. Identifies with its audience’s needs
3. Offers solutions relevant to its audience’s needs
4. Builds credibility around the product it is trying to sell
5. Creates a clear ‘call to action.’
Speak to Your Audience
Don’t overburden your audience with fluff. Get to the point. Tell your audience what can be expected from reading your ‘landing page.’ There will be plenty of time to extol the virtues of your ‘info product’ once you’ve hooked your readers.
Use big, bold headers to break up your sales copy into easy to digest pieces of information. Reams of text is a surefire invitation for your audience to click away from your ‘landing page’.
Identify with Your Audience
Visitors to your landing page are there for a reason – they have needs, wants and desires which they would like satisfied. So address your audience’s needs with understanding. Empathy is the glue that will bind your audience to your ‘info product.’
Offer Real Solutions that Work
Offer real and tangible solutions to your audience’s needs. Spare them the hype, as they’ve heard it all before. Offer your audience proof that the answers contained in your ‘info product’ actually work.
Build Credibility
Building credibility is essential to the success of your ‘info product.’ So speak with authority about your work, citing past achievements and successes. Use testimonials where possible.
Create a Clear Call to Action
Tell your audience how their lives will be vastly improved once their needs have been met. Your ‘info product’ can help them achieve this, if only they decided to purchase a copy.
So there you have it, some useful tips on how to create a compelling ‘landing page’ that will convert visitors into buyers. Good luck!
There are many ways to promote your ‘info product,’ some of which have been discussed on this blog. But one area of promotion that is often overlooked by ‘info product’ creators is the ‘landing page’ which they use to attract potential customers.
The ‘landing page’ is where you tell people how brilliant your ‘info product’ is and why they should click on the buy link. Unfortunately, a lot of landing pages that I’ve come across of late have failed to do justice to the ‘info product’ they are trying to promote. This is because the 'landing page' writer has overlooked the fundamentals of writing good sales copy.
Let’s start with one significant fact: most visitors to your landing page will probably spend less than 12 seconds viewing what you have to offer. Twelve seconds is about the length of time it has taken you to read the first three paragraphs of this post. It’s not a lot of time in which get your message across.
A useful ‘landing page’ is one that:
1. Speaks to its audience without overwhelming them with too much information
2. Identifies with its audience’s needs
3. Offers solutions relevant to its audience’s needs
4. Builds credibility around the product it is trying to sell
5. Creates a clear ‘call to action.’
Speak to Your Audience
Don’t overburden your audience with fluff. Get to the point. Tell your audience what can be expected from reading your ‘landing page.’ There will be plenty of time to extol the virtues of your ‘info product’ once you’ve hooked your readers.
Use big, bold headers to break up your sales copy into easy to digest pieces of information. Reams of text is a surefire invitation for your audience to click away from your ‘landing page’.
Identify with Your Audience
Visitors to your landing page are there for a reason – they have needs, wants and desires which they would like satisfied. So address your audience’s needs with understanding. Empathy is the glue that will bind your audience to your ‘info product.’
Offer Real Solutions that Work
Offer real and tangible solutions to your audience’s needs. Spare them the hype, as they’ve heard it all before. Offer your audience proof that the answers contained in your ‘info product’ actually work.
Build Credibility
Building credibility is essential to the success of your ‘info product.’ So speak with authority about your work, citing past achievements and successes. Use testimonials where possible.
Create a Clear Call to Action
Tell your audience how their lives will be vastly improved once their needs have been met. Your ‘info product’ can help them achieve this, if only they decided to purchase a copy.
So there you have it, some useful tips on how to create a compelling ‘landing page’ that will convert visitors into buyers. Good luck!
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